Managed service providers (MSPs) have relied on traditional sales methods–cold calls, door to door outreach, and developing sales teams from ground up. In the age of digitalization this method is now beginning to fall apart. This method is not only risky, but also outdated because of its high cost, slow ramp-up time, and the short duration of sales reps. MSPs continue to invest heavily on outbound marketing tactics that yield little.
Truthfully, relying on sales alone to create demand is the same as putting a wagon before an animal. Even the best salespeople can struggle when they don’t have a steady flow of potential clients. That’s why the most forward-thinking MSPs are now turning their attention to paid-per-click marketing to offer MSPs an effective method to get leads already searching for the services they offer.
What is it that makes PPC so efficient for MSPs?
PPC for MSPs gives an instant connection with customers searching for services, for example, managed IT, cybersecurity or helpdesk outsource. PPC tracks the demand in real-time in contrast to cold outreach, which can interrupt people who are not prepared.
If the proper campaign is implemented, MSPs can appear at the top of search engine results, in targeted LinkedIn feeds, and even on YouTube videos that are watched by decision makers of mid-sized and small-sized businesses. This advertising is not just about visibility. It also attracts leads who are likely to turn into customers.
The ROI is also much more easily tracked as compared to traditional sales methods. Instead of speculating which calls could bring you to another place, you’ll be able to see exactly which ads are working and which keywords are performing, and what your actual cost per lead is.
The reason why most campaigns fail is because they lack having the correct know-how
Running a successful PPC campaign isn’t as simple as simply boosting a Facebook post or choosing a handful of Google keyword. MSPs have a specific audience and bringing that audience effectively requires expertise in the industry. That’s where a specialized MSP PPC agency makes all the difference.
A MSP advertising agency that is qualified in the following categories:
Speak directly to business pain points like downtime security risks, downtime, and insecure support.
Create a marketing campaign that is compatible with MSP service and package.
Design landing pages that convert your visitors’ curiosity into inquiries.
Without this level of detail PPC campaigns can quickly turn into expensive experiments. With the proper guidance, they can become powerful engines of growth.
Marketing First Selling Second: A Better Growth Path
Traditional thinking about investing in marketing before recruiting salespeople is changing. More MSPs recognize that demand generation has to come first. When marketing is in place then sales teams will spend less time looking for customers and more time closing.
This is why PPC is a crucial role. It is able to fill the top of the funnel with warm leads, allowing teams and the founders to concentrate on providing value instead of chasing cold prospects. If there’s a consistent flow of leads then it’s time to expand the sales aspect, but not before.
The marketing-driven growth model can help MSPs expand more efficiently while also allowing them to save time and spend more effectively. The best part is that it can reach consumers wherever they are online.
Final Thoughts
If your MSP is relying on old-fashioned sales-oriented methods, it’s time to take a step back and evaluate. There is a better and more reliable method of moving forward. And it begins with reaching out to people who are looking for solutions.
Pay-per-click marketing for MSPs isn’t just about getting clicks, it’s about gaining clients. With the help of a reliable MSP PPC agency or MSP advertising agency, you will be able to create an unreliable flow of top-quality leads and break free from the unpredictable nature of cold contact. Marketing isn’t optional anymore it’s essential.
